Terms of Use

Effective date: November 10, 2026

These Terms of Use (“Terms”) govern your access to and use of wayfinderap.com (the “Site”), operated by Wayfinder Advisory Partners, LLC (“Wayfinder,” “we,” “us” or “our”). By accessing or using the Site, you agree to these Terms. If you do not agree, please do not use the Site.

Informational purposes only

The content on the Site, including descriptions of our services, guides, articles, FAQs, examples and discussions of valuation, deal structure, timelines and market conditions, is provided for general informational purposes only. It is not tailored to any particular business or situation and may not reflect the most current market conditions.

Nothing on the Site is, or should be relied on as:

  • Investment, financial, legal, tax or accounting advice
  • An offer to sell, or a solicitation of an offer to buy, any security or business
  • A valuation, appraisal or fairness opinion of any business
  • A promise or guarantee of any transaction outcome, price, terms or timing

Examples, multiples, ranges and timelines on the Site are illustrative. Every business and transaction is different, and actual results vary. You should consult your own legal, tax and financial advisors before making decisions about a potential sale or other transaction.

No advisory relationship

Using the Site, submitting the contact form or exchanging initial communications with us does not create an advisory, client, fiduciary or other professional relationship between you and Wayfinder. An engagement begins only when both parties sign a written engagement letter, and the terms of that engagement letter govern our services.

Information you submit

When you submit information through the Site, you confirm that it is accurate and that you are entitled to share it. Our use of personal information is described in our Privacy Policy.

We treat information about your business with discretion. However, submitting information through the Site does not by itself create a confidentiality obligation. Please do not send detailed financial statements or other highly sensitive information until an appropriate confidentiality or non-disclosure agreement is in place.

Experience, transactions and client references

References on the Site to transaction values, deal experience, client names or logos may include transactions completed and clients served by members of our team at prior firms, as indicated where they appear. These references describe experience only. They do not imply that any client endorses Wayfinder, and past results are not a guarantee or indication of future results.

Intellectual property

The Site and its content, including text, graphics, logos, images, page designs and the Wayfinder name, are owned by Wayfinder or its licensors and are protected by copyright, trademark and other laws. Third-party names and logos are the property of their respective owners.

You may view content from the Site for your personal, non-commercial use, and you may quote or link to Site content with attribution to Wayfinder. You may not otherwise copy, modify, distribute, sell or create derivative works from Site content without our prior written permission.

Acceptable use

You agree not to:

  • Use the Site in any way that violates applicable law
  • Submit false, misleading, unlawful or harmful information through the contact form
  • Attempt to gain unauthorized access to the Site, its servers or connected systems
  • Interfere with the operation or security of the Site, including by introducing malicious code or by sending automated requests at a volume that burdens the Site
  • Use automated means to submit forms or to collect email addresses or other personal information from the Site

Search engines and other services may index the Site in accordance with our robots.txt file.

Third-party websites and services

The Site may contain links to third-party websites, and it relies on third-party services such as hosting, spam protection and analytics providers. We do not control and are not responsible for the content, policies or practices of third-party websites or services. Links do not imply endorsement.

Disclaimer of warranties

The Site and its content are provided “as is” and “as available,” without warranties of any kind, express or implied, including warranties of accuracy, completeness, merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Site will be uninterrupted, error-free or free of harmful components.

Limitation of liability

To the fullest extent permitted by law, Wayfinder and its members, managers, employees and agents will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data or business opportunity, arising out of or related to your use of, or inability to use, the Site or its content, even if we have been advised of the possibility of such damages.

Indemnification

You agree to indemnify and hold harmless Wayfinder and its members, managers, employees and agents from any claims, losses, liabilities and expenses, including reasonable attorneys’ fees, arising out of your misuse of the Site or your violation of these Terms.

Governing law

These Terms are governed by the laws of the State of New York, without regard to its conflict of laws principles. Any dispute arising out of or relating to these Terms or the Site will be brought exclusively in the state or federal courts located in New York, and you consent to their jurisdiction.

Changes to these Terms

We may update these Terms from time to time. When we do, we will post the updated Terms on this page and change the effective date above. Your continued use of the Site after changes are posted means you accept the updated Terms.

General

If any provision of these Terms is found unenforceable, the remaining provisions will remain in effect. Our failure to enforce any provision is not a waiver of our right to do so later. These Terms, together with our Privacy Policy, are the entire agreement between you and Wayfinder regarding the Site.

Contact us

If you have questions about these Terms, please contact us through our contact page or at the email address listed in the footer of this Site.

Wayfinder Advisory Partners, LLC

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